Valentines Day

Valentines day represents a day in which we spend with the ones we love, mostly our significant other. On this day we cherish and show our love and care towards that significant other more than any other day during the year. Couples go out to eat, spend time together and give each other gifts. On this day you see so much of the color red, of hearts, and of Cupid, the main symbol of this day,around the city.
In our culture it seems as though the male is supposed to make the female happy. The way to that happiness,buying her expensive gifts. The expensive gifts will sure make her fall for you and let her know how much you truly love her, or that is what dominant corporate culture wants us to think. On this day the guy buys the girl flowers and chocolates and the girl is supposed think that that is the most romantic thing they could have done, when truthfully its just like a tradition that I would get tired of. It is very rare to find one of the messages on this day to be that girls should give to guys, that guys can receive gifts on this day as expensive as females should receive.
Corporate culture empathizes the idea of buying materialistic things for our significant other, such as diamonds. "Diamonds are a girls best friend" that lines is one of the most heard during Valentines day. Pretty much corporate culture is calling women shallow and self-absorbed, and they are telling males that the woman they are with will not be happy with them just for them, but also for how expensive and nice looking the gifts they give us are. Once again a holiday that should be about showing how much we care and love others was turned into one in which the materialistic aspect of it becomes primary.